CTG Expert Insight session: Gift Aid – HMRC user research (10 June)

What do donors really understand about Gift Aid? Do they know whether they have paid enough tax to cover their Gift Aid claim? What level of awareness is there about the scheme and what more could charities do to promote it?

HMRC recently undertook research with a user panel to find out and project lead Gruff Weston shared their findings with CTG members on 10 June 2021.

A recording of the session can be accessed here and presentation slides can be accessed here.